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YouTube's new feature for membership gifting launches today!

By Roscid Dr3am1ng |

The membership gifting, which will be the new feature of YouTube, will be available today for a small group of creators.

Starting today, selected creators can add this membership gifting feature to their YouTube channels. According to the report, this feature will be their take on Twitch's subscriptions. If you are using Twitch to follow your favorite content creator like Pokimane, you know that you can support them financially by gifting subscriptions to other viewers. Being a member of a certain channel also means that you can enjoy many perks, such as access to badges and emojis that you can use for their live streams.


You can only buy a membership subscription for yourself and not for other people on YouTube. But now, YouTube decided to launch its version of this Twitch feature that was introduced to compete with Amazon's popular streaming services.


"With Memberships Gifting, your channel members can buy a set number of channel memberships [5, 10, 20] in a single purchase that YouTube will' gift' out to other viewers in your live stream. Viewers who receive a gift membership get one month of access to your channel membership perks like loyalty badges, custom emojis, etc. Viewers who receive gift memberships do not pay any charges, and as the creator, you receive your usual revenue share from each transaction." YouTube says.

How do Memberships Gifting work?


  1. Existing channel members click the $ button next to the live chat to purchase gift memberships on live streams. Memberships Gifting is only available for viewers to purchase on desktop live streams. We're working on bringing this to mobile soon! 
  2. Viewers were opt-in to be eligible to receive gifts on a channel. The only way to opt-in during the Beta is to click 'Allow Gifts' on a gift membership announcement that shows in the live chat when someone has purchased gift memberships.
  3. YouTube distributes gift memberships to viewers based on how they interact with your channel. For example, loyal viewers who always watch and interact with your content are more likely to receive gift memberships. 
  4. Viewers get notified with a personal live chat message and email if they receive a gift membership! Gift memberships are non-recurring, and viewers who receive gift memberships don't have to pay anything to access the benefits.

        

    Source: https://support.google.com/youtube/thread/163130117


If you want to try this new feature for your channel, you can fill out this Google form. But make sure that your channel is already eligible for membership. The gifting feature was also available only for desktop users. YouTube will add the feature for mobile users on their full launch. You can also read more about this new feature here.


Reference:

Peters, J. (2022, May 10). YouTube's membership gifting feature launched Wednesday, but in beta to start. The Verge. https://www.theverge.com/2022/5/10/23066080/youtube-memberships-gifting-beta-twitch-subscriptions.

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